When it comes to advertising, I'm a skeptic. I don't trust the buzz being thrown at me from every medium. Newspapers, radio, TV, internet and billboards. So much noise selling me a sense of a lifestyle that I am missing out on because I haven't purchased this new product.

Often, when it comes to these new pills, the message on the screen has nothing to do with the product. Apparently, if I take this new blue pill, I'll be chasing a kite in a field on a nice summer day, assuming I dont suffer from any of the potential side effects such as headaches, nausea, grow a third arm or experience weakness of the knees. Sign me up.

I'm an investor at heart. Nothing gets my heart pounding like thrill of a successful trade. During the last couple of years, I've done well for myself which has allowed me to purchase a larger television with which to watch more commercials with. However, certain commercials have me puzzled since I'm clearly missing the message.

I'm a huge Paul McCartney fan. Dont get me wrong, I'd give up a lifetime of flying a kite in a field that the little blue pill would give me, for a chance to speak to him. However, what exactly does my investing in Fidelity Investments have to do with Sir Paul that his billion dollar portfolio wasn't from investing in Fidelity Mutual Funds. Maybe I'm wrong, but, I'm pretty sure he's made his fortunes investing in himself.

Which gets me back to my original question. Why do advertisers continue to sell a lifestyle we're never going to achieve. Sure, I love to live the dream like the next guy, however, I wont be living the life of Sir Paul by investing in Fidelity. Just a guess really.

Show me a story of a guy who worked hard, put his life savings into Fidelity, and is now retired 20 years earlier than he ever dreamed thanks to his mutual fund investments. There is an ad for a Canadian bank where a couple is discussing how to put their daughter through med school. Thanks to the bank, the daughter is off to med school and the father is wondering if Dr Sophie will make house calls. That made me want to give them a call and see what they can do for me.

Advertisers miss the mark constantly by going for style instead of substance. Sell me the benefits of your product, not some unrealistic dream that I'll never achieve.

Unless its chasing a kite in a field on a nice summer day.

For those of you who don't have Paul McCartney's talent for songwriting but are interested in penny stocks, mutual funds or even learning about the stock market, check out 1source4stocks.com